[Task 6] Influence of style

For this task I will be demonstrating inspiration from different forms of media with a particular focus on style. I will be doing this in preparation for costumes for my own music video.




 

My chosen music genre is heavily influenced by the dark colour styles and the features of having bright colours such as red with the actors/band members I want focused and/or associated with the audience. I have seen this throughout my research into conventions so this is not something that is new to this genre. Sin city is a reference and the best example to the black and white style featuring red to bring through the connotations of red being violence and love while also focusing on what the director wants focused.

This task will help me outline the different type of ideas for costumes I want to incorporate into my video and will furthermore aid me in the planning stage of this project.

[Task 5] Research into an Artist/Band

- From this task, I have developed my knowledge Linkin Park which is a similar band to what I intend to present for my music video. I now have a good idea of what kind of impression I want to give and what sort of album art and/or website to present.

[Task 4] Analysis of music videos

This task has allowed me to look into detail about the usual things that we would expect to see in a genre like this. From doing this, I can refer back to to this when it comes to planning and it will give me ideas and possible inspiration on how I could possibly structure my video in order for it to fit the conventions. Furthermore, It has also helped me understand how the band members are supposed to dominate the shots or in this case, possibly the lead singer which is something Carol Vernallis actually had said in one of her theories, no matter if its performance or narrative the artist should dominate the screen.

[Task 3] Research into existing companies that produce and distribute music videos

Island records

Island records is a record label that was founded by Chris Blackwell and Graeme Goodall in Jamaica. It was based in the United Kingdom for many years and is now owned by Universal Music Group.

2009 is the 50th anniversary of the official founding of island records. This record can be argued to be the most prestigious record label in history of British music. To mark this milestone the label is collaborating with island founder Chris Blackwell to arrange the Island 50 festival.

Chris Blackwell founded the Island lebel in Kingston, Jamaica in 1959 with capital of just £1000. Relocating to London in the early 60s Blackwell build the most diverse and enviable back catalogue of any independent record label in history. From island's early Jamaican roots in ska and rock-steady, through the label's expansion to become the cutting edge of progressive rock in the late 60s, and then on to the signing of such international supers as Bob Marley and U2, Blackwell brought to Island records a unique vision and passion which still informs the label's approach to this day.

Some of Island records Artists include:

• Afro jack
• Akon
• Aluna George
• Avicii
• Bob Marley
• Disclosure
• Niki Minaj
• Taio Cruz
• Tulisa
• Mac Miller

Distributors

• The Island Def Jam Music Group (US)
• Virgin EMI Records (UK)
• Universal Music Germany (EU)
• Universal Music Australia (Including Island Records Australia)
• Universal Music Group (Worldwide)

Locations:

• New York City
• Santa Monico, California

Genre

• Various, with a focus on rock and pop

- From this task, I have built my knowledge around the distribution companies/record labels behind all these well known music videos. From here, I can now start to think about the sort of distribution companies that would distribute my music video. 

[Task 2] Conventions of a Music Video

This task has allowed me to look more deeply into the conventions of the genre I am possibly interested in and understand the most common things with in them. 

Furthermore, I have also gained some ideas of what I could use when it comes to my own project.

[Task 1] History of Music Videos

Timeline for the history of music videos

Throughout the decade music videos have changed significantly and in a variety of ways from graphics to the quality of the sound and also music itself. During the 1960’s top of the pops was first brought onto the British television, however the music played on this program was music that was in the current charts. If the artist was unable to make the show the producers would then play a small clip the song for the nation to hear. Music videos first became rather popular in the 1980’s, the first popular music video was “ video killed the radio star” by The Buggles. These new music videos were new and exciting at the current time, and the whole concept of music videos then was to have a song accompanied by a skit-type or performance video. For example The Buggles music video was rather simple by just having the band on screen playing their instruments whilst their song was being played in the background. During the 1960’s The Beatles song ‘ Strawberry field” became rather famous due to the fact of that there were more effects were used during this video which only included a small element of performance with more narrative than singing. In todays culture, music videos have changed drastically. Throughout the mid 80’s, the majority of music videos still stuck to the performance variety, and sometimes included the odd special effect. Since the early 2000’s and up until today, the matter that music videos have almost changed completely. Whereas there are some videos that are still clinging onto the “ old school” genre which can been seen today on music networks which can come across as being strange to the older audiences.

http://www.youtube.com/watch?v=W8r-tXRLazs- The Buggles- Video killed the radio star

http://www.youtube.com/watch?v=JzcZttcpYFQ- The Beatles- Strawberry field forever

Overall, music has changed overtime, and stayed the same, in numerous ways.
-record labels used truly care about developing their artists
-today, most record labels give you one shot and want you to just have hit songs
-bands used to fit loosely into the genres
-now there's 30 sub-genres for each genre and most musicians don't normally cross-over (music has become very specific)
-before the internet, bands from small towns probably couldn't be found
-now that there's the internet, musicians can post audio and videos on sites such as YouTube,  MySpace, and Facebook

Most inspirational music videos:

Why Do We Fall

Key quote: “Pain is temporary. It may last for a minute, or an hour or a day, or even a year. But eventually it will subside, and something else will take its place. If I quit, however, it will last forever.”

The Definition Of A Champion

Key quote: “At some time you’re going to face your fears or your match and it’s okay to fail. You know, it’s okay. But, in my opinion, the true failure is in avoiding the confrontation or the challenge.

One Of The best

Key Quote: “If you've never failed, you've never lived.”

- From this task I developed my knowledge on music videos and learnt about the history of where music videos began/came from. Furthermore, I now can differentiate older music videos to more modern music videos and can confidentially say what has changed/stayed the same.