[Task 8 B] Carol Vernallis's theory

The tasks that we carried out really helped prove this theory. We did not notice it while actually filming/editing but later on when we watched the finish product and got peoples opinions we had noticed that we had concentrated too much on the narrative unlike a typical music video and it had came out quite confusing as they lyrics did not match what was on the screen (except for the lip sync).

A music video is by far more easier to produce as you have less to worry about and therefore more freedom with the production. For example, in a film, you will need to be constantly looking back at the shots, checking for continuity editing and if they all link up to make sense, while in a music video, you can just jump to places randomly with shots in different locations. However, in a music video, the elements such as colour, editing, composition are taken more into place and more crucial.