[Task 13] Tracking a Band through their career: Linkin Park

From this task I have learnt how much artists/bands can change over a number of years and how small/simple they started. I have also developed my knowledge on record labels and how hard it is to get signed when you're starting up. Furthermore, I've actually looked into specific artist careers and how they're interpreted amongst the viewers.

[Task 12] Music Channels

This task has taught me about the history of music channels and how music videos came to be. Furthermore, I now understand the importance of music channels and what a crucial way it is to watch music videos not just listen to them as seeing a track with vision is a great part of fully exploring the meanings of the tracks and therefore a better experience for the viewer. When planning my own I need to consider that users may use the internet on devices to watch music videos. Some of these include Youtube, Youko, etc. And so will need to be aware of these different methods.

[Task 11] Audience Research

To research the audience of my project, I had to look into collecting unanimous results from fans of the Metal genre. To do so, I carried out a survey on a website called 'Survey Monkey' and gave out the link to 15 participants.

The link to the survey is below:
https://www.surveymonkey.com/s/VC9KHPR

The results to the survey are below:

I found the results quite interesting but nothing really came as a surprise to what people expect of this genre.  Participants were mostly male and between the ages of 16 to 18. A lot of their favourite bands  and music videos were fast pace, intense and gave good live performances so this gives me ideas of making my music video seem live and choosing fast pace/intense lyrics.

For this, I have created a Voki to represent a main character for my participants ideas.

This then has helped me puzzle together what I need to include when it comes to my own music video. I now know who I need to make my music video appeal to.

From the completion of this task, I have further developed my views on my target audience and the importance of establishing this target audience. From doing this task, I can insure that I am including what is required of this genre. To make a successful music video, one must at all times consider their target audience at all times.

[Task 10] Analysis of previous students work

From the analysis of previous students work,  I can reflect back and take away some skills I can use/work on or develop such as a simple navigation, clear well organised layout and well use of technology such as Prezi, power points, go animate, etc. to further demonstrate/describe my point and also make my blog more visually appealing and therefore more exciting for the viewer.

The music videos have shown to me that someone with good planning and good research usually comes out with a good final product.

[Task 9] Inspirations

This task has helped me greatly in picking up techniques used by music videos in/outside my chosen genre. This well help in the production and planning stage as I have now I have more ideas for locations, shot types/movements, editing techniques, etc. I hope to go against the typical conventions but not by a lot and create similar effects to videos such as 'Rick Ross - Speeding' which is completely outside my genre but features a very visually exciting moving images to go with the lyrics. This not only adds visual excitement but also make the narrative more clear for the viewer which is not very common in a metal music video.

[Task 8 B] Carol Vernallis's theory

The tasks that we carried out really helped prove this theory. We did not notice it while actually filming/editing but later on when we watched the finish product and got peoples opinions we had noticed that we had concentrated too much on the narrative unlike a typical music video and it had came out quite confusing as they lyrics did not match what was on the screen (except for the lip sync).

A music video is by far more easier to produce as you have less to worry about and therefore more freedom with the production. For example, in a film, you will need to be constantly looking back at the shots, checking for continuity editing and if they all link up to make sense, while in a music video, you can just jump to places randomly with shots in different locations. However, in a music video, the elements such as colour, editing, composition are taken more into place and more crucial.

[Task 8 A] Andrew Goodwin's theory

Andrew Godwin‟s theory highlights many ideas on music videos

The workshops we carrierd out really helped in proving this theory because we where given the task to produce a masic video with a specefic theme to a random song completely different to the theme we where given.

[Task 7] Genre research

In this task I have explored the older and more traditional Heavy Metal music videos in comparison to the ones we see today. While doing this, I picked up on what makes a successful music video and how to make my video inspirational while also successful.

I have learnt that they are focused around performance and making the video seem live to the audience, this is something that I want to factor in when planning my video.

The camera shots are a very important factor and something I should consider as they are all very strictly similar throughout most heavy metal music videos and sub genres. These shots include a lack of movements and locations but rather close-ups of the lead singer, long shots of the band members and mid shots of the drummer. Furthermore, sudden flashes and fast cuts increase pace and intensity of the music videos. This is defiantly something I would consider when it comes to my own project.